WHAT WE DO?


Our company strategy is clearly focused on the creation and ownership of the largest recurring music event properties in South Africa. Through annual repetition and strategic growth of our core event assets, we're able to redefine the way events and entertainment are accepted in South Africa.


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G&G Productions
Events & Festivals

Working alongside the most creative talent South Africa and the world has to offer in music, DJs, audio visual, theatre, technical productions and communications, we create the platforms that allow thousands of people to come together and unite in music.



G&G Productions Agency

The ship that was “traditional” advertising and media has long since capsized. No longer will billboards, TV ads and a radio campaign garner brand favour and nowhere is this more relevant than with youth.Youth don’t watch TV, they stream it, they don’t listen to radio, they listen to their own music and share it, they don’t read print media or the news, they engage in social media, they don’t look at billboards, they listen to their friends… They don’t digest content, they are the content. Brands still relying on big budget TV commercials and diversified media campaigns are brands going down with the ship.

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OUR SERVICES

STRATEGY

Our strategy team works with our clients to understand their business and marketing objectives and challenges. Social thinking, absolute youth relevance and sharability lead our thought process. We use this as a foundation to create clear and actionable strategies, which drive brand and business results.

CREATIVE

We create ideas powered by people. Today people are the content. Our creative concepts are built from our social and human insights. Whether the end result is a YouTube show, a new app, an epic festival activation or mega launch, our creative ideas transcend platforms and spark conversation and action.

INFLUENCER ENGAGEMENT

influencers and the incomparable impact they have on campaigns have been at the core of our differentiated offering since our inception. Successful engagement and collaboration with influencers requires a very personalised approach, with a genuine understanding of both the individual and their community. Convert the 10%, they'll convert the rest...We know how!

CLIENT SERVICES

Inspired by social. Curious about the future. Fascinated by culture, brands and business. Our client services teams always offer something different. Guiding the work through the agency, acting as a partner to our clients, our teams are built around the needs of each brand we work with. Client service runs through our veins, we don't sleep until our clients win.

OUR CLIENTS

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