Samsung Sensation South Africa 2013

rage2016
Rage Festival 2016
December 8, 2016

Samsung Sensation South Africa 2013

  • TaskFestival
In 2013, Samsung and G&G Productions brought the largest indoor electronic music event in the world from Amsterdam to Johannesburg. With 17 000 guests dressed in white at a sold out, then “Coca-Cola Dome”, it was the biggest thing to hit SA shores since… Well anything! A world-class campaign was developed covering out of home media, TV, radio, bus branding, retail integration, phone bundle deals and digital media.Perhaps the most successful ever music sponsorship in South Africa.