About MAC x Rage Festival
MAC joined the Rage Festival family in 2018 as the exclusive makeup sponsor. With a series of in-store activations Pre-Rage, MAC gained huge traction with the matriculants before Rage Festival had even started. Rage-exclusive branded moon bags and MAC product deals were an absolute hit at the in-store activation days. At Rage, MAC gave away awesome prizes, glammed up Ragers with glitter and kept everyone’s skin nice and hydrated during the days with Fix+ spray.