Who We Are
The Goosebumps Company
The 4.9 Million Goosebumps Effect
We believe in the euphoric power of music on a grand stage to spread goosebumps and create unforgettable memories.
We do this by producing immersive events with mind-blowing productions and providing our brand partners unparalleled exposure with a passionate and engaged audience.
Unforgettable Goosebumps For Fans Unrivalled Triumphs For Brands
Goosebump Events
We believe in the euphoric power of music on a grand stage to spread goosebumps and create unforgettable memories.
We bring this to life through immersive events that captivate the senses, featuring spectacular productions, world-class acts, and breathtaking visuals that leave lasting impressions. Events done the Goosebumps way.
Goosebump Activations
We make brands part of the moment – not just a logo in the background.
Our activations spark real connection, real feeling, and real-world impact.
Because when people are moved, they remember who moved them.
Our values
Passion
Magnetic and bursting with heart. Boring? never!
Excellence
Big dreamers who obsess over the tiniest detail. We consistently exceed expectations.
Tribe
We’re a tenacious, accountable team of star players.
Rock Solid
Bold doers, trusted because we do what we promise and finish what we start.
Creative
Creative magicians with an eye for the unforgettable, in a 4.9 million Goosebumps kinda way.
Passion
Magnetic and bursting with heart. Boring? never!
Excellence
Big dreamers who obsess over the tiniest detail. We consistently exceed expectations.
Tribe
We’re a tenacious, accountable team of star players.
Rock Solid
Bold doers, trusted because we do what we promise and finish what we start.
Creative
Creative magicians with an eye for the unforgettable, in a 4.9 million Goosebumps kinda way.
THE EVOLUTION OF G&G
2000
2007
2009
2013
2014
2020
2022
2023
2025
2026
2000-2006
In 2000, G&G Pro merged businesses with RK events, leading to the birth of Plett Rage, which, by 2003, had grown into a successful annual rite of passage. Building on the success of Plett Rage, Rage Festival in Ballito and Umhlanga was also founded that year. Meanwhile, an annual New Year’s Eve Festival in Cape Town had begun to flourish.
In 2004, the Ballito New Year’s Eve Street Party was founded as an extension of the “famous” Boston Action Bar. This small New Year’s Eve party eventually grew into the largest in SA, welcoming over 11,000 guests in 2011, while simultaneously hosting 8000 in Cape Town at the V&A Waterfront, with the two events linked via satellite. We were pioneering some seriously innovative stuff at this point.
2007-2008
2007 marked a significant shake-up in the company, with partner splits and changes in ownership. Gareth Devore, Greg Walsh, and Bruce Hurley reformed G&G Productions, transforming it into a new entertainment business. No longer a part-time endeavour for some, it became a full-time platform for all, ready to make a lasting impact.
In this new business, G&G Productions included Rage Festival in Ballito and Umhlanga, the Ballito Street Party New Year’s Eve event, the newly launched Official 5FM Durban July Afterparty, and the Cape Town Calling New Year’s Eve festival. Over the next 5 years, G&G Productions experienced significant growth, hiring its first six employees, acquiring the Boston Action Bar nightclub, and securing the first multimillion Rand sponsorship agreements with brands like Vodacom and BlackBerry for Rage Festival and the New Year’s Eve festival.
2009-2012
Throughout this journey, there were several notable highlights. In 2009, G&G Productions introduced the first barcode card-based ticket system in South Africa for Rage Festival, developed in-house. This was followed by the introduction of the first NFC ticket in 2012 and the creation of our proprietary cashless system called Rage Connect, long before local ticketing companies began to develop their own. In 2011, we also launched Pop Bottles, an event in partnership with the late DJ Dimplez, which went on to achieve remarkable success. Other events produced included 5FM’s Love Suck Valentines Day events, The Avis South African Derby, Good Sundae, Ministry Of Sound and Fun In The Sun.
The period from 2012 to 2013 was monumental for G&G. In December 2012, we welcomed our first international artists to Rage Festival, including Dimitri Vegas and Like Mike, and Nervo, with partnerships on the Durban legs of Steve Aoki and Avicii over the same period with Anything Goes. On New Year’s Eve, Pete Tong completed a double header with us by performing in both Ballito and Cape Town on the same night, facilitated by a private jet. However, disaster struck in Cape Town as winds accelerated to over 150km/h in the afternoon, leading to the event’s destruction and eventual cancellation. 8800 guests were refunded, making it the company’s first major loss.
2013
In April 2013, we booked Snoop Dogg for three performances (two in Johannesburg and one in Cape Town), and although Snoop’s performances were outstanding, the tour was a total financial flop. This period brought significant financial challenges, wiping out millions of Rand in years of working capital growth. Despite these setbacks, we had a pipeline of epic proportions ahead. In May 2013, we welcomed the then number 1 club in the world, Space Ibiza, for their Space Ibiza World Tour to Johannesburg and Cape Town, featuring Roger Sanchez and other international artists. Due to noise resistance from various residents’ associations, the venue had to be changed four times in the lead-up to the event, causing chaos and sadly more losses.
To compound the challenges, we had our biggest undertaking around the corner – the world-famous Sensation Innerspace, imported from the Netherlands. Hosted at the Coca-Cola Dome for 17,000 fans, it boasted the largest music title sponsorship in SA history at the time from Samsung Mobile. The event was a breathtaking spectacle, but the unfavourable exchange rate, with the Rand dipping from R9 to the Euro to R15.50 over three months, wiped out our entire profit.
Despite the challenges of 2013, it ended on a high note with record attendances at Rage Festival and Ballito New Year’s Eve, featuring no less than 20 international and 80 local artists. It also marked the return of the second BlackBerry Secret Gig and the Stimorol See What Unfolds Experience with Talib Kweli and Lil Jon at Nasrec in Johannesburg.
2014-2019
2014 once again brought uncertainty and change. Bruce Hurley sold out of G&G Productions to form Jali Bird, leaving Gareth and Greg to drive the business forward. In June 2014, another milestone event was produced by G&G in partnership with Big Concerts and hospitality partner Rusco Events – Armin Van Buuren’s Armin Only. The event sold out with 15,600 guests at the Coca-Cola Dome, marking another highlight in G&G’s history. Other highlights from 2014 included the SA Tour of Big Sean with Axe and, of course, Rage Festival, The Official Durban July Afterparty, G&G Live Marquee at the Durban July, The Ballito New Year’s Eve Street Party and G&G’s conceptualisation of the Samsung Galaxy Experience brand and mobile app.
The period from 2015 to 2019 witnessed steady growth as G&G Productions’ reputation flourished among corporate brands in South Africa. During this time, its event and festival brands solidified their success, marked by significant achievements. These included the Samsung Galaxy Experience, which sponsored more than 30 festivals through G&G, the establishment of the Huawei Culture Club with a similar impact, and the initiation of a long-standing 9-year partnership with Halewood Beverages, which involved sponsoring and creating standout activations at numerous festivals. Notable highlights also encompassed the Pure&Crafted Festival with BMW Motorrad, the conception and execution of the BMW M Festival for BMW, the construction of car show stands for BMW and MINI, and the organisation of launch events for both the Samsung S7 and S8 smartphones. Furthermore, Rage Festival sustained its growth, featuring no fewer than 50 international artists over a span of five years.
2020-2021
And then, 2020 arrived with the COVID-19 pandemic.
This period marked the darkest chapter in the company’s history. A once-flourishing team of 25 professionals had to be sadly restructured, and by early 2021, only four remained. In the midst of the lockdown, G&G Productions helped raise R1 million for event workers most affected by the inability to work, a moment of pride during the worst times. In 2020, the company organised only one event, Rage Festival, which unfortunately ended in disaster. In 2021, realising that events were not viable, G&G Productions launched a business called Nurse2U, a COVID-19 rapid testing business, which saved the company. Notably, we secured contracts with Shariff Shipping, conducting testing for vessels 7 nautical miles at sea daily to allow them to come into port.
During this challenging time, one of the founders, Gareth Devore, decided to exit the business and sold his shares to the then-only remaining shareholder, Greg Walsh.
To end a tough run, the only event organised in 2021 was Rage Festival. This time, we were well-prepared, with the entire audience vaccinated and required to undergo a PCR test 48 hours prior to arrival, followed by a rapid test at our Nurse2U facility upon arrival at the festival. Unfortunately, despite these stringent measures, the fourth wave arrived as Rage began, leading to the festival’s closure. Four percent of the audience tested positive, and the UK banned South Africans on the same day Rage began.
2022
2022 began with most of the focus on Nurse2U, which performed very well. However, there was hope on the horizon as events started to open up with mass audiences worldwide, and at G&G Productions we followed suit. We successfully hosted KUNYE in KZN with 1500 attendees and, shortly after, Shimza and Friends with 3500 people.
Around this period, we were introduced to Raizcorp and their Partner Elite program, where they invest in entrepreneurs and help grow their businesses. Following a brief due diligence, Raizcorp made a considerable offer for a 30% stake in G&G Productions, which was accepted by Greg. This set our company on a stable path to regrowth with better resources and top-notch business mentorship.
Rage Festival 2022 went off without a hitch and was perhaps the most memorable in the company’s history, celebrating 20 years of Rage Festival. Later in December, we launched the inaugural Ballito BIG Week festival, which was well-received and featured standout events with Black Coffee and Zakes Bantwini, each attracting over 3500 guests.
The future looks promising for G&G Productions. The company continues to host and build the KUNYE and Shimza and Friends brands, while Rage Festival and Ballito BIG Week are experiencing remarkable growth. On the horizon is UMOYA, which is poised to be a game-changer for us, taking G&G worldwide.
To mark our second start, we redefined our tagline and purpose:
G&G Productions
The Goosebumps Company
Unforgettable goosebumps for fans. Unrivalled triumphs for brands.
2023-2024
As the world settled into a new normal, so too did G&G. Having weathered one of the most challenging periods in its history, the business entered a new era of rebuilding and growth. Audiences were returning, stages were lighting up again and the team found itself doing what it loved most: creating moments people would never forget.
In 2023, Shimza & Friends returned stronger than ever, once again cementing its place as one of Durban’s most anticipated music experiences. The festival would go on to sell out again in 2025, a powerful reminder of the magic that happens when thousands of people come together around a shared love of music. Then came 2024 and the launch of something entirely new.
Created alongside Marble Hospitality Group and Grid Worldwide, The Luxurious Marble Circus arrived with a simple ambition: to create a festival unlike anything South Africa had seen before. World-class music. Extraordinary hospitality. Theatrical spectacle. Unexpected moments around every corner.
2025
The Luxurious Marble Circus made a powerful debut, but for G&G, every event is an opportunity to learn, evolve and raise the bar. Lessons were embraced, details refined and new ideas brought to life. The result was a sold-out 2025 edition that firmly established The Luxurious Marble Circus as one of South Africa’s most distinctive festival brands. The momentum continued throughout the year. G&G partnered with Marble Hospitality Group to launch Citadelle, welcoming internationally acclaimed artists including Hugel and Antdot. The same year saw James Hype headline shows in Johannesburg and Cape Town before performing at Rage Festival, bringing world-class talent to South African audiences once again.
But perhaps the biggest transformation happened behind the scenes. In 2025, G&G Productions became G&G The Goosebumps Company.
It was more than a new name. It was a clearer expression of what had always existed at the heart of the business. Beyond the stages, artists and productions was something much simpler: a desire to make people feel something. To give people an escape from their ordinary and help brands to be extraordinary by creating unforgettable Goosebump experiences that transcend time.
This renewed sense of purpose also sparked a deeper commitment to legacy, with meaningful initiatives becoming an increasingly important part of every event brand and the impact it leaves behind.
2026-PRESENT
In 2026, another dream became reality with the launch of Magical Marble Family Fest. Created alongside Marble Hospitality Group and Grid Worldwide, the sold-out festival introduced a new world of wonder for families and reimagined what premium family entertainment could look like in South Africa.
At the same time, Rage Festival continued its evolution. No longer just a celebration of finishing school, Rage began transforming into a broader experience designed to create connection, adventure, freedom and unforgettable memories for an entirely new generation of matriculants.
By 2026, the G&G team had grown to 25 passionate individuals. Yet as the company grew, it also gained clarity. Rather than pursuing growth through volume alone, G&G made the deliberate decision to focus on fewer, stronger brands. The goal was not simply to create more events, but to continually elevate the experiences that mattered most and deliver even more Goosebumps to every audience they serve.
Today, G&G continues to build and nurture a carefully curated portfolio of brands including Rage Festival, Shimza & Friends, The Luxurious Marble Circus and Magical Marble Family Fest, with perhaps something new waiting just around the corner.
More than two decades after its beginnings, one thing remains unchanged. The pursuit of 4.9 million Goosebumps.
Feel the goosebumps
From world-class live events to unforgettable brand activations, we create moments that move millions.
