Influencer Marketing – G&G Productions

INFLUENCER MARKETING

Unstoppable. Unmissable. Influential.

We provide our brand partners unparalleled exposure with a passionate and engaged audience.

Introducing
Youthfluence

We develop and execute campaigns with our influencers.

Understanding a brands challenges, objectives and budgets, we connect them with our influencers to help you reach the right target audience.

We handle it all and deliver measurable, meaningful results.

Sign ups and referrals.
Brand Awareness.
Product sampling.

In-store footfall.
Research.
Content Creation.

In-store footfall.
Research.
Content Creation.

Case Studies

We’ve created some of the most recognisable branded campaigns, activations and sponsorship partnerships and helped so many brands achieve resounding triumphs through events.

MINI South Africa

Position MINI as the vehicle of choice and convert sales.

21 YF’cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.

20 months.
2000 test drives completed.
481 new and used MINI vehicles sold.

NYX Professional Makeup

Create brand love moments for NYX PROFESSIONAL MAKEUP.

A sleepover with 10 YF’cers with a passion for make up, hosting a simultaneous live experience; reviewing products, creating content and giving tutorials through social media.

2.6M impressions.
4475 links click through.

Converse South Africa

Position Converse as the “must have” festival sneaker.

10 YF’cers were kitted out in-store and shared their experience online calling their followers to join the #sneakersridefree movement.

More than 50% of festival attendees wore Converse sneakers.
R500K + spent per annum in-store on sneakers at the official YF’cer backed in-store experience days.

FILA South Africa

Gain brand awareness for the globally refreshed FILA brand.

73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.

5 months.
30 YF’cers.
2.7M Instagram impressions.

Nedbank

81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.

34 days.
4918 new customers.
Of all unlocked.me marketing efforts undertaken, our campaign delivered the highest rate of return.

MINI South Africa

Position MINI as the vehicle of choice and convert sales.

21 YF’cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.

20 months.
2000 test drives completed.
481 new and used MINI vehicles sold.

NYX Professional Makeup

Create brand love moments for NYX PROFESSIONAL MAKEUP.

A sleepover with 10 YF’cers with a passion for make up, hosting a simultaneous live experience; reviewing products, creating content and giving tutorials through social media.

2.6M impressions.
4475 links click through.

Converse South Africa

Position Converse as the “must have” festival sneaker.

10 YF’cers were kitted out in-store and shared their experience online calling their followers to join the #sneakersridefree movement.

More than 50% of festival attendees wore Converse sneakers.
R500K + spent per annum in-store on sneakers at the official YF’cer backed in-store experience days.

FILA South Africa

Gain brand awareness for the globally refreshed FILA brand.

73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.

5 months.
30 YF’cers.
2.7M Instagram impressions.

Nedbank

81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.

34 days.
4918 new customers.
Of all unlocked.me marketing efforts undertaken, our campaign delivered the highest rate of return.

MINI South Africa

Position MINI as the vehicle of choice and convert sales.

21 YF’cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.

20 months.
2000 test drives completed.
481 new and used MINI vehicles sold.

MINI South Africa

Position MINI as the vehicle of choice and convert sales.

21 YF’cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.

20 months.
2000 test drives completed.
481 new and used MINI vehicles sold.

NYX Professional Makeup

Create brand love moments for NYX PROFESSIONAL MAKEUP.

A sleepover with 10 YF’cers with a passion for make up, hosting a simultaneous live experience; reviewing products, creating content and giving tutorials through social media.

2.6M impressions.
4475 links click through.

Converse South Africa

Position Converse as the “must have” festival sneaker.

10 YF’cers were kitted out in-store and shared their experience online calling their followers to join the #sneakersridefree movement.

More than 50% of festival attendees wore Converse sneakers.
R500K + spent per annum in-store on sneakers at the official YF’cer backed in-store experience days.

FILA South Africa

Gain brand awareness for the globally refreshed FILA brand.

73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.

5 months.
30 YF’cers.
2.7M Instagram impressions.

Nedbank

81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.

34 days.
4918 new customers.
Of all unlocked.me marketing efforts undertaken, our campaign delivered the highest rate of return.

MINI South Africa

Position MINI as the vehicle of choice and convert sales.

21 YF’cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.

20 months.
2000 test drives completed.
481 new and used MINI vehicles sold.

NYX Professional Makeup

Create brand love moments for NYX PROFESSIONAL MAKEUP.

A sleepover with 10 YF’cers with a passion for make up, hosting a simultaneous live experience; reviewing products, creating content and giving tutorials through social media.

2.6M impressions.
4475 links click through.

Converse South Africa

Position Converse as the “must have” festival sneaker.

10 YF’cers were kitted out in-store and shared their experience online calling their followers to join the #sneakersridefree movement.

More than 50% of festival attendees wore Converse sneakers.
R500K + spent per annum in-store on sneakers at the official YF’cer backed in-store experience days.

FILA South Africa

Gain brand awareness for the globally refreshed FILA brand.

73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.

5 months.
30 YF’cers.
2.7M Instagram impressions.

Nedbank

81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.

34 days.
4918 new customers.
Of all unlocked.me marketing efforts undertaken, our campaign delivered the highest rate of return.

MINI South Africa

Position MINI as the vehicle of choice and convert sales.

21 YF’cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.

20 months.
2000 test drives completed.
481 new and used MINI vehicles sold.

Unstoppable. Unmissable. Influential.

Introducing
Youthfluence

Case Studies

MINI South Africa

NYX Professional Makeup

Converse South Africa

FILA South Africa

Nedbank

MINI South Africa

NYX Professional Makeup

Converse South Africa

FILA South Africa

Nedbank

MINI South Africa

MINI South Africa

NYX Professional Makeup

Converse South Africa

FILA South Africa

Nedbank

MINI South Africa

NYX Professional Makeup

Converse South Africa

FILA South Africa

Nedbank

MINI South Africa

Subscribe

Quick Links

Company

Subscribe

Unstoppable. Unmissable. Influential.

Introducing Youthfluence

Case Studies

NYX Professional Makeup

NYX Professional Makeup

Subscribe

Quick Links

Company

Subscribe

Introducing
Youthfluence